The Social Media Lie Most Creators Fall For
Social media convinces creators that visibility equals progress. Posting feels like work, engagement feels like validation, and scrolling feels like research.
But none of that guarantees leverage. During the break, I realized how often social media replaced actual building. Systems, assets, and long-term content had been postponed for short-term feedback.
Working in silence felt uncomfortable because no one was watching. But it was far more effective.
Algorithms don’t reward effort. They reward outcomes. Focus increases the quality that algorithms respond to.
